Adobe once again extends Photoshop + Lightroom Photographer program

Adobe once again extends Photoshop + Lightroom Photographer program

Clearly its users aren’t lapping up Adobe’s new subscription model the way it wants. It has once again extended its olive branch Photoshop Photography program offer – this time until March 31st. For $120/year you can get Photoshop CC, Lightroom 5, and in case you need another web presence, a 20GB cloud account on its Behance service. Further showing its enthusiasm, or desperation, this offer is currently available to anyone, whether or not you have ever owned an Adobe product! To sign up, head to the .

To be honest, it is a pretty amazing deal if you don’t have a current version of Photoshop. For $120 you get it + Lightroom + updates for a year. That said, it doesn’t solve the problem many folks have that they may be stuck on a licensing treadmill where they need to pay this money every year whether they like it or not. My guess is Adobe mis-estimated how many of its users don’t really worry about having the latest version, and just sat around with an old version that was “good enough.” (you know who you areSmile). Those users don’t want to feel compelled to write a check every year. Adobe’s initial attempt to corral them was $240/year (down from the $600 for full Creative Cloud), but that was met with near silence, so it dropped the price to $120/year. Now it continues to extend the program and has also dropped all prior purchase requirements, but I suspect many potential customers have already moved on to or simpler, lower-cost, tools.